Paccloa

Paccloa

International expansion support for SMEs

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World’s first patented product rated highly during F/S survey in the U.S.      

Release 2022.01.31
Update 2024.9.19

Company V

Manufacture of screw nails for wood sheathing / Osaka

Profile of Company V

【Business】Manufacturing industry

【Capital】 80 million yen

【Sales】 900 million yen

【Number of employees】 65

【Establishment】1961

Inquiries and issues

We would like to sell the world’s first patented product in the U.S.

Paccloa’s Proposals and Support

Formulation of international business plan

Assessing the current status of intellectual property and identifying possible risks

Conducted F/S surveys in the northeastern and southern U.S.

Interviews with major U.S. manufacturers and industry associations and support for business negotiations

Guidance on how to make presentations to international companies

Support for building international websites

Outcome

Clarified roadmap to launch in the U.S. market

Understand U.S. distribution, pricing, and industry players

Barriers to entering the U.S. market and how to eliminate them

Know-how on business negotiations with international companies

Know-how in structuring, delivering, and answering questions about presentations to international companies

Development of international content

Testimonial from the President

Q1 What was the status of your company’s international expansion at the beginning?

We have been importing products from overseas and manufacturing some of our products overseas, but we had no experience in selling our products overseas as we did this time.

Q2 Did the advice you received from Paccloa have a positive impact on your international expansion?

Of course! There have been a lot of changes.

We became more aware of the need to enhance our website and other sales tools.

Although we have stopped taking on international challenges due to the Covid-19, we have started to make improvements, albeit gradually, because the content is also applicable to domestic sales.

Q3 What did you think of the sometimes harsh advice?

Ms. Ogawa’s advice and guidance on what we should do to prepare in advance was very useful.

Our regret is that we were not able to prepare for some of the things we needed to do due to our circumstances,

We were not able to prepare for some things due to our own reasons, and even if we didn’t have them, we were left thinking that Americans are human beings and we would be fine after returning to Japan if we met them, talked with them, and built a relationship with them ・・・・,

As Ms. Ogawa instructed, I should have been ready to make an immediate decision and answer immediately.

I also regret that I was not sufficiently prepared to proceed by e-mail, etc. after my return.

The Covid-19 that hit us immediately after our visit made the situation even worse, and we have not been able to take advantage of the positive response we received at the site, but we will definitely try to implement the guidance and advice you gave us and link it to results.

Ms. Ogawa’s dignified behavior and responses in the local market have also been very instructive for me.

Q4 Have you consulted with any other experts or consultants regarding international expansion?

My experience of visiting the U.S. with Ms. Ogawa gave me confidence in our products,

We asked for the cooperation of an association we are a member of in Japan, including support for communication with the local market due to the time difference, to conduct research through a local subsidiary, join a local association, enter a contest, etc.

After the end of Covid-19, we are considering participating in a local trade show. After Pandemic, we will consider exhibiting at local exhibitions.

We cannot make simple comparisons because of the difference in form.

I think we should have done the same, but I was surprised at Ms. Ogawa’s efforts to narrow down targets and obtain appointments before our visit to the U.S., as she could not see how slow our progress was.

We were able to make effective use of our stay in the U.S. without wasting time by making appointments with the companies we wanted to visit according to our prearranged schedule.

Ms. Ogawa’s experience and know-how in creating sales tools were also a big help to us.

Q5 What, if anything, has made a lasting impression on you?

Ms. Ogawa was very strict in the preparation stage, but when it came time to go to the actual site, I was extremely nervous, and she gently gave me advice, watched over me, and encouraged me.

I was surprised because I was aware that she was a strict person, but she saved me a lot of time when I was very anxious.

I received a very good response there, and I also remember how happy she was with me at that time.

As I write this, I would like to thank you again for your efforts, and I am determined to do my best to achieve our objectives.



(We have since received additional feedback from the client company, and with their permission, we are posting it below)

Thank you for showing us the article. You are a very fast worker!

The title, I don’t mind, but doesn’t this give the impression that Ms. Ogawa was involved in the project but failed? (LOL).

I can tell from the text that Ms. Ogawa was giving me guidance, but…. I thought it would be different if it was simply misunderstood that I failed because I did not follow the instructions.

The AP certification gave us the opportunity to get local reactions and strengthened our confidence in our products, and we realized the great potential for expanding our sales channels to North America.

However, I regret that if I had responded and decided immediately, something might have changed.

The client even said, “I’m going to Japan this time,” so I couldn’t say, “I’m going to choose your company! This was an error in judgment on our part.

After that, when we couldn’t go back and forth in Covid-19, we thought that we should have made a little more promise there. But at that point, I had no idea that the Pandemic would last so long.

It was not a “vehement regret,” but a “very meaningful visit to the U.S., thanks to you.”

As for regrets, I should have made a “quick decision, quick answer” if I was going to be in such a situation in Covid-19,

I think it would be more useful for your website if you could describe your visit to the U.S. as “a visit to the U.S. that gave me a solid impression, despite my regrets.

I leave it to your judgment.

I wanted to tell you that your guidance was a success.

Thank you very much, Client V company !

We have since changed the testimonial’s title as follows.

(Old) I regret that I should have been able to make an immediate decision and answer immediately.

(New) During the F/S investigation in the U.S., the world’s first patented product was highly evaluated

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