Go Global CHECK is a one-time contract to diagnose whether or not your company is currently ready for international expansion.
Go Global PRO is an annual contract and provides on-the-job training support so that the international expansion business can run on its own.

We are ready to help you understand your company’s current overseas expansion potential.
Please take advantage of this opportunity to understand the current possibilities for your company’s international expansion.

First, please apply for the Go Global CHECK to determine if you are currently ready for international expansion.

If the results are diagnosed as having potential, we will provide you with OJT support (annual contract) Go Global PRO for self-starting international expansion.

Even if the diagnosis is that international expansion is unlikely, we will provide detailed advice on how to make international expansion feasible. We will also answer any additional questions you may have regarding international expansion. For more information on the specific process, please refer to the “Process after applying for Go Global CHECK”.

In order to increase the probability of success in international expansion, companies that wish to contract Paccloa Co., Ltd. for consulting services are first required to undergo an International Expansion Check.

While conducting regular Zoom interviews approximately twice a month, the company will formulate a business plan, develop an export environment, create promotional tools for overseas markets, and prepare for international exhibitions, overseas F/S surveys, etc.

We will also make overseas business trips once or twice a year to exhibit internationally and visit overseas companies, but we will also efficiently incorporate Zoom meetings except for the most important negotiations that require face-to-face meetings.

Every step of the process, whether on the desk or traveling to the site, comes with Paccloa’s unique on-the-job training support that will help you acquire the necessary skills for international expansion.

When actual international sales and transactions begin, English communication with overseas companies will occur, and we will provide guidance in correcting English emails almost daily.

We will proceed with a sense of urgency and speed, proposing the most appropriate options and discussing the goals of international expansion with management as necessary.

Go Global PRO can provide support for both international expansion and international sales channel development.
We can also provide general web marketing support, including website development, at the same time.

We do not have a “no-obligation” policy.
We will guide you as many times as you like until you are satisfied with the quality of your emails, and we will help you revise them until they are at a level that will allow you to communicate with international companies in a favorable manner.

In addition to this, as we face a serious shortage of human resources, the results of human resource development through international business will strengthen the company and make it possible to respond to any future situation with a zero-first response.

For example, one of the most important aspects of international expansion is to secure human resources capable of promoting international business.

However, small and medium-sized companies with no experience in international expansion are not likely to receive many applications for international sales positions.

The reason.

1. 1. It is very difficult to develop new business (for unknown companies internationally).
2. 2. Despite this, budgets for international operations are small and marketing activities are almost nonexistent.
3. 3. In addition, the company and its management are inexperienced in international business, and tend to throw everything at the company without direction.
4. 4. And salaries are at best industry average and usually below industry average.

This situation forces those in charge to play an impossible game (something that is very difficult to solve or implement) and fixes an environment in which SMEs are unable to move forward even if they wish to pursue international expansion.

The first step in breaking through this is to show that the company is ready for International expansion.

By deploying Paccloa’s on-the-job training support, you can help your current employees acquire the skills necessary for international expansion. The company will accumulate experience in international expansion as it moves forward and gets its international operations off the ground.

By doing so, the negative factors of starting from scratch (Reason 1) and the company’s inexperience (Reason 3), which are the reasons for the low number of applications for international sales positions, can be eliminated, the idea of international expansion with zero budget (Reason 2) can be understood as not common, and the salary revision for international sales positions (Reason 4) can be made after understanding the situation.

This will greatly improve the environment for international sales personnel, so that when there is an increase in international personnel, there will be no problem in hiring, and it will be possible to continue overseas business.

The reason why we emphasize on-the-job training support is that we know from long experience that in order to ensure that international expansion does not end as a fireworks display, and that it continues even after the international business is on track, it is necessary to combine the training of personnel who will promote international business with the actual overseas expansion.

Even if the person in charge of the project has a dual role, he/she must devote 50% of his/her time to international business in the first year, 80% in the second year, and 100% in the third year.
If the person in charge remains in a dual role in the third year, support from other departments within the company will be required.

For example, we can share the responsibility for international invoicing, international design and development, trade practices, and preliminary research for international research work, etc. If necessary, we can explain this to the relevant departments within the company before signing the contract.

As a general guideline, it is preferable to have an English proficiency test level of Level 2 or a TOEIC score of 700 at the start of our support. However, there are people with perfect TOEIC scores who have difficulty conducting international sales, and people with TOEIC scores below 600 who have been stationed in Japan, so it depends on the efforts of the person in charge of the project. We will not refuse to provide assistance solely on the basis of English language skills.

Go Global Pre-PRO is a plan to prepare for international expansion for companies that do not yet have a staff member in charge.

Go Global PRO is a plan to train a person in charge of running an international business through on-the-job training (whether full-time or concurrently), so a person in charge (inexperienced person is acceptable) is needed at the start of the plan.

Go Global Pre-PRO will mainly create an internal system (develop sales promotion tools for international markets, such as a multilingual website and English presentation materials), while providing support for recruiting personnel in charge of international business.

Go Global Pre-PRO can also support companies that mainly focus on cross-border e-commerce sites and inbound business development and have no plans for real international expansion.

Go Global Pre-PRO is a plan for companies that need to revamp or renew their multilingual websites.

Go Global SEO is a plan for companies that already have a multilingual website that does not require any modifications, and only requires enhancement of web content including blog posts and SEO measures.

The following is a guideline for when a multilingual site does not need to be renovated or renewed (for reference):

• It has been less than 3 years since the creation of the multilingual site
• Inquiries from Japan and overseas that directly lead to CV (orders) come in several times a year via the multilingual site.
• Displayed in the top 50 of Google searches for keywords (not compound words) that are directly related to CV (orders).

If you meet the above guidelines, our Go Global SEO plan can help you increase the number of inquiries that directly lead to CV (orders) and achieve higher rankings than you are currently receiving. (We do not guarantee 100% top rankings.)

If the above guidelines are not met, or if you have a multilingual website (Japanese and English) and blog posts (Japanese and English, with some English allowed), but you are not getting many orders or inquiries that lead to orders from your current multilingual website, you will often need to make drastic changes or renewal, so Go Global Pre-PRO Therefore, we can help you by providing pre-professional support for your overseas expansion.

This can be done.
However, if the renewed website does not have sufficient content for the international target audience, it may have to be redesigned even immediately after the renewal.

In order for a website to be understood by international visitors, it is necessary to

• Logical development, structure, and appeal that can be easily understood by English-speaking users
• Information necessary for not only Japanese users but also international users must be covered in the necessary form.
• Japanese words that can be translated into English have been selected and used in the preparation of the manuscript.

However, there are still very few companies that have thoughtfully designed websites that can be used internationally.

Reasons why multilingual website production fails include the following

• Not knowing what and to what extent to transmit on a multilingual site to attract international users.
• We don’t know what differences (besides language) there are between a multilingual site and a site for the domestic market.
• Both the web developer and the client company are forced to create the product without knowledge of the international market (without knowing the correct answer).

In order to prevent failures (as a matter of course), it is of the utmost importance to send out content that is needed by your international target audience, but since web production companies often do not provide such drafting and consulting services, Go Global PRO and Go Global Pre-PRO provide support from the preparation stage. We are able to support our clients from the preparatory stage.

Avoiding reworking a multilingual site, maximizing the effectiveness of a limited budget, and creating a website that will help with staff shortages and work in place of employees 24 hours a day is a more challenging project than one might imagine.
If you are considering a renewal of your multilingual website, we hope you will consider Go Global Pre-PRO as an option before your renewal.

Japanese SEO Services is designed for overseas companies seeking to reach potential customers in Japan through Japanese-language search engines.

The service includes Japanese keyword and competitor research, an initial SEO action plan, and support for creating and improving Japanese-language web content.

Japanese SEO Setup is a required one-time service. Optional ongoing Japanese SEO Management is also available.

For details about the services, scope of support, and pricing inquiries, please visit the Japanese SEO Services page.

Please refer to our Pricing page for an overview of each service, a service comparison chart, and information about what is included and not included.

For details about individual services and pricing inquiries, please visit the relevant service page.

We do not currently offer short-term support for individual overseas exhibitions. Our international expansion services focus on helping companies build the capabilities and systems needed to develop and sustain overseas business over the long term.

Yes, depending on your company’s existing capabilities and experience.

For example, if your company already has personnel with international sales or business experience and requires little additional training, we may be able to customize the support plan to help your company operate its overseas business independently within approximately one to two years.

Yes. Companies that have completed Go Global PRO are expected to have developed the knowledge and practical capabilities to manage their international business independently. If additional assistance is needed, we can discuss customized follow-up support.

Go Global CHECK cannot be cancelled once the application has been submitted, as the assessment process begins immediately.

Go Global PRO and Go Global Pre-PRO are billed monthly rather than annually.

If you wish to terminate your Go Global PRO or Go Global Pre-PRO contract, please notify us at least three months in advance. Fees remain payable through the effective termination date.

For details of each service, please refer to our Pricing and Service Comparison page.

The largest number of clients we have supported are those with sales between 500 million yen and 1 billion yen, followed by those with sales of less than 500 million yen and those with sales of around 3 billion yen. Please click here to see our past support results and client testimonials.

We support international expansion into Asia, North and South America, and Europe. Recently, we have also provided consultation for Africa. Please click here to read about our past support achievements and client testimonials.

We specialize in English-speaking countries, but we can also provide on-the-job training support for Thai, Vietnamese, Chinese, Spanish, Arabic, Portuguese, and Russian (although this is difficult at the moment) speaking countries by arranging for excellent local interpreters in advance.

Unfortunately, there is. If you’d like, you can find it here.

If you are still in a vague stage of consideration, for example, “I would like to sell my products overseas if I can,” “I don’t necessarily want to sell overseas,” or “I want to avoid risk as much as possible,” we recommend that you first go to a free consultation with the government.

While keeping costs low, the neutral advice provides a certain amount of knowledge about international expansion. Through the process of hesitation, trial and error, and conviction, you will be able to develop the determination necessary for international expansion or the decision not to expand overseas.

Rather, if you have decided to expand internationally but are not sure what is best for your company, or if you have considered various options but have not made the progress you had hoped for, we would be happy to consult with you.

With so little certainty about international expansion, it is difficult for a business manager to continue to worry alone, with no answers in sight. If you are seriously considering international expansion, please do not hesitate to contact us at any time, even if you are not sure whether or not you should consult with us.

However, if you are planning to invest a large sum of money in an international matter in the near future, or if you have a contract to sign with an international company, you have more options if you consult with us before doing so.

This is because it is very difficult to change the course of international expansion after a major investment has been made or contracted.
See also For Newcomers

We can help you to expand your business overseas without wasting your time.
We can also provide support for international expansion, starting with the formulation of an international business plan, to ensure that you can expand your business overseas without wasting time and effort.

Although it is common to ask local attorneys and tax accountants to handle practical procedures such as application and documentation when establishing an international office, we can of course provide comprehensive support on how to proceed in general.

We can also assist you if you have already retained a local attorney, tax accountant, or other specialist, but are no longer sure of the situation or how to assess it, and we can refer you to an appropriate attorney, tax accountant, or other specialist.

It is possible. However, eliminating deficits is often not a matter of partial optimization, as it can be handled by strengthening sales, while in other cases it may require a major reform of corporate governance. Therefore, we will start by discussing the thoughts of the Japanese headquarters and management and reviewing the international business plan together with them.

In reality, it is better to change the perception of the Japanese headquarters first than to try to change the level of perception of the international offices, which will shorten the time required to resolve the issue.

It is a fair argument that since Japan is the head office, we should follow the way the head office does things, but if we stick too closely to that argument, we may not be able to take advantage of the strengths of both locations and they may break down in mid-air.

By the way, do you know the word “OKY”?

OKY” is a poignant word that expresses the feelings of local presidents and expatriates struggling to cope with the pressure from the Japanese headquarters and the unforeseen and unreasonable demands from local employees and local customers.

What it means,
If you say so much, you come here and do it.
(O stands for you, K for come here, and Y for do it.)

In international locations, things that cannot happen in Japan happen every day as a matter of course.

When the Japanese headquarters is informed of what has happened, it is usually only understood that it is difficult for the Japanese headquarters to understand the situation from their point of view.

If the situation is not handled properly, the local president or expatriate who reported the situation may be attacked by his or her allies, who will say that such things happen locally because of a lack of personal ability on the part of the local president or expatriate, and that this is why they cannot respond to the situation.

When you are overseas, things happen one after another that you have never experienced before, and the local Japanese people do not always know how to solve them.

In the midst of a mountain of issues, they confronted what they did not understand and wondered if they should do it this way or that way. They are trying to figure out how to deal with them.

If you consult with the head office in Japan and receive advice that is far off the mark (based on Japanese common sense), you will be faced with the additional stress of reporting on the implementation of the advice, which will take up even more time, and the problem will continue to be a vicious cycle that will not be resolved. This is a typical case of overseas business expansion.

What the Japanese headquarters can do is to accept the realities of the international offices as they are, and if possible, send reinforcements to reduce the burden on the international offices in concrete ways.

And more importantly, it will be important to recognize that this is an issue of organizational management and to create a system that can eliminate the perception gap between the two bases, rather than relying too much on the efforts of individual local Japanese.

By bringing in an international expansion consultant who can take a long-term perspective and advise on cross-cultural adaptation for a limited period of time, both the Japanese headquarters and the international offices can learn together what to do to make the two wheels work together.

If the Japanese headquarters is willing to compromise, it will prevent the simultaneous resignation of international employees and the departure of expatriates, and the next Japanese expatriate can travel with peace of mind without fear of too great a personal responsibility.

We urge you to take a positive approach to creating a system that will allow your international business to continue.
Please read more about cross-cultural adaptation if you like.