13 years after the start of international expansion, repeat orders from European luxury watch brands are realized
Company A
Traditional roof tile manufacturing / Himeji, Hyogo
![](https://paccloa.co.jp/en/cms/wp-content/uploads/2017/02/softball-girls-team-mates-happy-163465-1-1.jpg)
Profile of Company A
【Business】 Manufacturing, sales, and roofing of tiles for cultural properties, shrines, Buddhist temples, castles, party towers, etc.
【Capital】 10 million yen
【Establishment】 1923
Inquiries and issues
We want to sell our own brand products to international markets.
We do not have the necessary documents for direct trade.
Exhibiting internationally does not lead to orders.
Paccloa’s Proposals and Support
Provide English templates necessary for trade practice
Provide English replies to inquiries from international customers
Preparation for and follow-up on international exhibits
Support for compliance with EU import regulations
Outcome
Establishment of an internal system for direct trade
English-language response to inquiries from international customers
Know-how for exhibiting at international trade shows
Know-how on business negotiations with international buyers
Repeat orders from international companies
Testimonial from the president
Q1 How was your company’s international expansion in the beginning?
We didn’t know what international expansion was, had never been out of the country, and didn’t know how to go about it.
Q2 Did the advice you received make any positive changes to your international expansion?
As a complete beginner, we were given step-by-step instructions on practical matters.
It was a miracle when we were able to respond to inquiries and orders from international customers and ship our products.
Q3 We often candidly point out our clients’ lack of awareness of the need to prepare for international expansion, but what did you think?
We did not think it was too harsh.
It is a matter of course.
Rather, we wanted to be told anything.
We wanted to absorb everything.
However, although some of the advice was harsh, we think I was given courage by the many compliments I received, such as, “Excellent! ” We think Paccloa gave us courage by praising us a lot.
Q4 Have you consulted with other experts or consultants regarding international expansion?
Yes, we have.
For us beginners, we needed not only general guidelines and advice, but also specific practical instructions, and Ms. Ogawa saw us as such and gave us specific guidance, sometimes adapting her perspective to ours.
Q5 What, if anything, has left a lasting impression on you?
My first impression was that she was super nice, like a model, even though many people who do this kind of work are old men or a little strange.
As it was, the sharpness was sharp.