Profile of Company R

【Business】Manufacturing industry

【Capital】38 million yen

【Sales】 400 million yen

【Number of employees】16

【Founded 】in 1902

【Established】 in 1952

Inquiries and issues

We would like to develop international sales channels.

Paccloa’s Proposals and Support

Formulation of international business plan

Proposals for developing sales channels other than international exhibitions (cross-border EC)

Support for production of corporate videos for international audiences

Support for international website production

Case studies of international branding, how to proceed, and advice on specific STEPs

Outcome

Video and website content that resonates with international consumers

Know-how and methods of approaching international B2B and B2C, respectively

Merchandising on the company’s e-commerce site (product measures)

Start of international branding

Testimonial from the President

Q1 What was the status of your company’s international expansion at the beginning?

With zero experience in international business and no foreign-language speaking staff, we thought we could make it, so we participated in several international exhibitions and attended matching and business meetings, but we were unable to expand due to small transactions and requests for samples only.

We have started exporting through a trading company, but since we do not have a branch office or local sales staff, we have left it up to the trading company and have not been able to expand our sales channels.

Q2 Did the advice you received from Paccloa have a positive impact on your international expansion?

Before we received the advice, we had not even completed a SWOT analysis.

With the advice we received, we were able to reevaluate our company’s strengths and weaknesses in depth and rethink our international expansion from scratch.

The first step was to redesign the company’s international website. We were able to create a website that expressed the company’s strengths to the fullest extent, and we were able to build a foundation for the company’s international expansion.

Q3 What did you think of the sometimes harsh advice?

We were able to identify what was lacking and what needed to be supplemented, and based on that, we were able to find a direction for our company’s international expansion.

In addition, we were able to receive detailed guidance on how to structure the text, product composition, pricing, color schemes, etc., with examples from other companies.

Q4 Have you consulted with any other experts or consultants regarding international expansion?

We received concrete advice that was not superficial or temporary, but in-depth and detailed.

It was all very painful to hear, but all of it was essential for our company, and we are very grateful to have had it pointed out to us.

Q5 What, if anything, has made a lasting impression on you?

I was thinking about how we could promote international expansion without spending too much time on ordering, receiving, and sales activities by asking a specialist in the field,

I was told, ““That’s something the president’s company should take the initiative to do, rather than outsourcing the whole thing to another company.”

I realized that as a company, we must place importance on accumulating experience and nurturing the core of our business,

I was made aware once again of the importance of accumulating experience and nurturing the foundation of the company.