Profile of Company Y

【Business】Manufacture of medical equipment and electrical machinery and apparatus

【Capital】 10 million yen

【Sales】 950 million yen

【Number of employees】 33

【Established】 1958

Inquiries and issues

We want to promote international sales strategically.

Paccloa’s Proposals and Support

Formulation of international business plan

Conducted F/S survey on the West Coast of the U.S.

Interviews with major U.S. manufacturers and industry associations and support for business negotiations

Guidance on how to make presentations to international companies

Outcome

Understand U.S. distribution, pricing, and industry players

Know-how on business negotiations with international companies

Know-how in structuring, delivering, and answering questions about presentations to international companies

Testimonial from the Director

Q1 What was the status of your company’s international expansion at the beginning?

Although we had some spot transactions overseas, we had no experience in international expansion, focusing on a single product and strategically expanding, and we had to start by analyzing the strengths of our products.

Q2 Did the advice you received from Paccloa have a positive impact on your international expansion?

We were accompanied by a consultant who conducted an international field survey focusing on products and areas.

As a result, we were able to connect with two companies from our first meeting to ongoing business.

Q3 What did you think of the sometimes harsh advice?

We received guidance on how to prepare materials and make appointments in order to promote our company to international companies that we had never met before.

In particular, we learned that the method of creating presentation materials differs greatly between Japan and other countries, which was very helpful.

Q4 Have you consulted with any other experts or consultants regarding international expansion?

No, I have not.

We were able to receive harsh comments that we would normally be reluctant to say, so we became more aware of the importance of making this a serious opportunity to achieve results, rather than just a half-hearted research project.

She also honestly pointed out what was good and bad about the business meeting, which encouraged us to reflect on ourselves even after the meeting.

Q5 What, if anything, has made a lasting impression on you?

When it comes to international expansion, the scale is so large that it is difficult to think clearly and it tends to be approached in a very general way,

However, I had the impression that you were aware of the need to consider all possibilities and take steps in advance.

As a result of such guidance, I think we were able to prevent failures from occurring, and even if we did make a mistake, we were able to quickly correct the course of action.