Profile of Company Z

【Business】 Plant equipment manufacturing General-purpose machinery and equipment manufacturing

【Capital】 10 million yen

【Sales】 600 million yen

【Number of employees】 40

【Established】1988

Inquiries and issues

We want to develop international sales channels for our new product.

Paccloa’s Proposals and Support

Formulation of international business plan

U.S. Attorney Referrals for Foreign Applications

Strategic planning of intellectual property and business models for new products for international markets

Obtaining technical evidence for new products for international markets

Formulate product matrix table for international (by distribution, by use, B2B, B2C)

Support for building international websites

Outcome

New international product adopted by an aerospace R&D organization

Intellectual property management development in international markets

Tentative roadmap to mass production established

Creation of international content

Testimonial from the President

Encounter

We met for the first time at a matching meeting between the former president (current president) and the development department head (current president) to discuss how Paccloa could support the company’s international expansion,

Ms. Ogawa asked us, “Are you prepared to make a lot of preparations in terms of people, goods, money, and time in order to achieve international expansion?

Looking at these words alone, many of you may be thinking, “??? Yes, we probably could,,”

However, I took those words and made up my own mind.

(There may be some misunderstandings, though.)

How I came to strongly consider international expansion

Indirect exports to international users increased.

Our main product, “custom-made blowers for plant facilities,” was growing steadily in terms of shipments.

In the past few years, more than half of our products have been exported indirectly to overseas users, and we have noticed an increase in the number of inquiries about our products, orders for equipment parts and renewal products, and inquiries and requests for on-site support services from overseas customers.

Visit U.S.A.

In March 2018, we visited several companies in Silicon Valley with the cooperation of JETRO San Francisco office.

Business meetings in the U.S.A.

September 2018 Experienced business meetings at three venues of “BizMatch2018 in TEXAS (U.S.)” hosted by SMRJ.

Invitation from GE (U.S.A.)

In 2009, we were selected and invited to “JTF2009 (Japan Technology Forum)” sponsored by GE (General Electric Company, USA) and the Ministry of Economy, Trade and Industry (METI), where we met with GE, partner companies, and research institutions, and gave presentations.

The reception speech given by Mr. Jeffrey Immelt, then Chairman of the Board and CEO of GE, was a great inspiration for the company and strengthened its desire to expand its business internationally by utilizing its patented technology.

Challenges/road to solution

Obtaining intellectual property rights

Patent for “apparatus and method for manufacturing fluid A

The acquisition of the patent and surrounding issues were resolved by creating opportunities to meet with international patent attorneys, international attorneys at law, and specialists, including second opinions, to resolve various issues related to the invention.

International Business Model Selection Matrix Table

After analyzing the strengths of the company’s products, categories for target industries were envisioned.

The “international business model selection matrix” was completed by summarizing information such as problems/solutions/experimental results/potential competitors, etc.

Promotion

Guidance on RFP (Request for Proposal) preparation, “clarification of purpose,” “what is the purpose of renewing the website,” “project members,” and “what is the purpose of building a website for an international audience.

Clarify the objectives so that the project members and the website construction company can share them, and verbalize the past achievements and experience of the project. Break down the requirements into individual requirements, complete the RFP, and select the most suitable vendor.

Pick up international BtoB websites for reference” Browse hundreds of websites to ”envision the image of our company.

Lecture on how to build a suitable website for our company, and precise advice based on our experience, which allowed us to make adjustments.

Restructuring of web strategy and structure as a powerful item for adaptation measures.

Upcoming.

It was a very short time from the initial consultation in February 2019 to the MTG with the then company president (current chairman) in June 2019 and the final MTG in March 2022.

Under Ms. Ogawa’s guidance, we have been steadily advancing frame by frame to realize international expansion.

We have been able to overcome countless problems with her advice.

I don’t know how to proceed.

→ I was almost lost.

If you’re going to do something, you have to know exactly what you’re doing.

→ She gave me sound advice. I was able to make the right decision.

We also were able to take advantage of many of Ms. Ogawa’s human assets.　

→ Ms. Ogawa’s large network of contacts with a wide range of experts.

Even for a company of our size, we have customers not only in Japan but all over the world. We would like to expand our international business by shaping our efforts + α (past achievements, new technologies/products, and ideas) to gain new business opportunities.

The more I read over the MTG memos I made in the past, the more I think back to how Ms. Ogawa has been my “go-to” person for all kinds of things over the years. 💦.

We have a lot of stories to tell, but in our case, we have yet to release this initiative to the market, so I hope to be able to introduce a case study in a sequel.

I hope you will continue to support us in the future.