On Friday, May 18, 2018, we will hold a one-day training program for “companies considering international expansion for the first time” in Osaka.

This program is based on consultation with a total of 1,300 companies, and we have carefully selected only the most frequently requested topics.

After the training, on Friday, May 18, at 5:00 p.m., participants will be able to take home materials to help them decide, “Then, what exactly should we do to succeed? You will be able to take home with you the decision-making materials on “What exactly can we do to be successful?

Please look forward to it!

The program will cover the following topics: [Essential Knowledge and Practical Points for Failure-Proof International Business Expansion

1 Current status of international expansion (mainly in Europe, the U.S., and Asian countries)

［1] Introduction of common failures
［2］Five prerequisites for successful international expansion
［3] Shake off the mindset that you are not good at international business.

2 How to proceed with marketing for international expansion

［1] Understanding the overall picture and flow of international expansion
［2] Know-how for gathering international information for small and medium-sized enterprises (SMEs)
［3] How to proceed with preliminary marketing

3 Regulatory and contract-related knowledge to be aware of

［1］Is it possible to expand internationally with your products? Regulations of each country
［2] Minimum knowledge of international patents, trademarks, and designs
［3] English-language contracts and Japanese-language contracts are not the same thing.
［4] There is no overseas business without knowledge of trade secrets
[5] A stick to hold you up before you fall: Various types of insurance and the concept of overseas credit checks

4. English language support is essential for international expansion.

［1] There are three types of English you need to memorize: “about the product,” “about your company,” and “about yourself.
［2] Recommendations for Efficient Trade Practice: A perfect English quotation can make the difference between winning and losing!

5 Now! Let’s take the first step toward international expansion!

［1] The First Obstacle: Cross-Cultural Adaptation
What you say or do may make international companies uneasy.
Behavior that will gain trust and interest
English that will impress, and English that you should refrain from using.

［2] Creating and Reviewing Websites for International Audience
Major differences from websites for Japan
A website that is loved by international customers.

［3］Creating and reviewing company and product brochures for international use

［4］Know-how to achieve success at international exhibitions – Taking it easy will lead to failure!

［5] Know other ways to expand your business overseas.

6. Be persistent in promoting your international business!

As a summary of the seminar, we will explain what you should be thinking about and working on now, as well as practical points for successful international business.

This training is especially recommended for business owners and executives who are interested in international expansion, but are reluctant to make a decision because of the risks and timing.

• Are our products suitable for international markets?
• What parts of the current business model work well in Japan, but what needs to be changed for international markets?
• Is there any way to get a more realistic picture of the potential of our products and business before we go full-scale international?
• How can we proceed with international expansion with confidence, how can we evaluate the evidence, the criteria, and the risks?
• Even as we think about all of this, we are still waiting for inquiries and business meetings from international companies. We want to at least have a website that is at least at a level that we are not embarrassed by, and we know that simply translating Japanese is not OK, but it seems like a lot of work to create a website from scratch.

And so on,

In addition, we will provide a one-day training course that will help your company’s international expansion go a step further, including the key points that you should know in order to avoid failure, and the success rules that we have discovered through our annual surveys of the potential of small and medium-sized businesses in various industries in Europe, the United States, and other Asian countries.

We look forward to your participation!

Title:

Essential Knowledge and Practical Points for Failure-Proof International Business Expansion
Hosted by: Osaka Industrial Association

Target:

Small and medium-sized enterprises (SMEs) that are new to international expansion
SMEs in the middle of their first international expansion
SMEs that are highly interested in international expansion
Managers and executives

Cost:

31,320 yen for non-members, 25,920 yen for members (tax included)
*Members: Members of Osaka Industrial Association

Date/Location:

Friday, May 18, 2018, 10:00~17:00

Osaka Industrial Association Training Room
Access: 3 min walk from Sakaisuji-Honmachi Station on the Sakaisuji Line 4 min walk from Hommachi Station on the Midosuji Line

Please click here to register.

(Registration has been closed. Thank you very much for your participation.)